EA Play

EA made the bold decision to create their own branded event
for the 2016 E3 trade convention. We created a holistic branded experience developing their brand identity, visual language, environmental space and strategy for the event. My team focused on the visual toolkit which brought their dynamic identity we created to life through various environmental installations, event wayfinding, collateral, swag merchandise, motion graphics and more.  

Role: Brand Designer; this project was done in collaboration
with Cinco Design.