Eeyo

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Cinco and Gogoro partnered to launch the new Gogoro Eeyo 1S electric bicycle. Gogoro is a Taiwanese company known for its electric scooters and network to power them. As a leader in smart electric transportation, our challenge was to create a language that would inspire riders while focusing on the improved riding experience. We created a simple yet fresh brand language system with relevant messaging. The launch included brand messaging, brand identity, product and lifestyle photoshoots as well as a presale and eCommerce website.

eeyo.bike

Role: Art Director; this project was done in collaboration with Cinco Design.

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Team
Creative Direction: Kevin Wolahan
Graphic Art Direction: Kamilah Dove, Brian Foster
UX Art Direction: Erich Quist
Development: Matter Supply
Photographer: Jon Humphries
Agency: Cinco Design
Client: Gogoro
Year: 2020