Oregon Dental Services (ODS) an insurance provider needed a new brand strategy, both to reflect its expansion and to prepare for legislative changes that require more direct consumer-facing messaging. ODS landed the name Moda Health. The new brand is approachable and optimistic. The wordmark is simple and directional signifying betterment, which reinforces improving human well-being and finding the right way.
Role: Communications Designer; this project was done in collaboration with Ziba Design.