REI Sales Campaigns
The objective was to elevate & celebrate REI’s sale campaigns while building equity in the off-price look and feel for 2014. Our goal was to make it clear that it's a sale or clearance and to create separation between seasonal and off price campaigns. We leveraged typography and their sale color palette to create a unified system yet differentiate their Anniversary, Labor Day, Kick Start Summer and Summer Clearance Sale campaigns.
Role: Communications Designer; this project was done in collaboration with Ziba Design.