UA 3D Animations

Cinco partnered with Under Armour to create 3D animations that celebrate product tech innovations for their Fall/Winter 2020 UA Harper and UA Yard baseball cleats. The animations highlight the product benefits while calling out specific tech features. The 3D set included digital still and motion assets for social channels and product pages on Under Armour’s website.  

Role: Art Director; this project was done in collaboration with Cinco Design.

UA-3D-Animations_1.jpg
 

Team
Creative Direction: Kevin Wolahan
Art Direction: Kamilah Dove
3D Animation: Delta G
Agency: Cinco Design
Client: Under Armour
Year: 2020