Women’s UA Breakthru
Cinco partnered with Under Armour and DICK’S Sporting Goods to create a holistic campaign for the Women’s UA Breakthru. Our team was tasked to create a campaign that emotionally connects the female team sports athlete to the UA brand while celebrating her journey, determination, and desire to win. The campaign included physical and digital retail storytelling, digital still and motion assets for DSG and UA social channels, and product photography for the eCommerce experience.
Role: Art Director; this project was done in collaboration
with Cinco Design.
Team
Creative Direction: Kevin Wolahan
Graphic Art Direction: Kamilah Dove, Mike Endreola, Brian Foster
Illustrator: Danny Peterson
Messaging: Chloe McLennan
Production: Patrick Hennessey
Photographer: Zach Lewis
Videographer: Joshua Van Patter
Stylist: Jen Yumang
Agency: Cinco Design
Client: Under Armour and DICK’S Sporting Goods
Year: 2020