Under Armour Eyewear

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Under Armour and Safilo recently joined forces to re-invigorate and expand UA’s eyewear line. Cinco was asked to help Safilo re-launch and develop their SS’21 eyewear campaign materials for trade launch, in store visuals, and online experience. 

Role: Art Director; this project was done in collaboration with Cinco Design.

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Team
Creative Direction: Kevin Wolahan
Graphic Art Direction: Kamilah Dove, Pavlina Summers, Tom Crow
Messaging: Prescott Harvey
Production: Patrick Hennessey
Photographer: Nils Ericson
Stylist: Jen Yumang
Motion: Ditch
Agency: Cinco Design
Client: Saflio and Under Armour
Year: 2020